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Free Schema Markup Generator

Create valid JSON-LD structured data for your business, services, articles, and FAQs — the code that helps Google show rich results like star ratings and FAQ drop-downs.

Build Your Schema

Schema type

Business category

Business name *

Website URL

Phone

Image URL

Street address

City

State

ZIP

Price range

Your JSON-LD

Paste this into the <head> of your page

Your structured data will appear here. Fill in the fields and tap Generate.

After adding schema to your page, validate it with Google’s Rich Results Test before you rely on it.

What is schema markup and why it matters

Schema markup (also called structured data) is a small block of code in the JSON-LD format that you add to a web page. It does not change how the page looks — it simply describes the page to search engines in a language they understand perfectly. That extra clarity is what lets Google show rich results: star ratings, FAQ drop-downs, business hours, event details, and more. Those richer listings stand out in search and tend to earn more clicks.

For local businesses, the most valuable types are LocalBusiness schema (your name, address, phone, and hours), Service schema (what you offer), Article schema (for blog posts), and FAQPage schema (which can surface your questions directly in search). This generator builds clean, valid JSON-LD for all four.

How to use the Schema Generator

Choose your schema type — Local Business, Service, Article, or FAQ Page.
Fill in the fields. Leave anything you do not have blank; the tool only includes fields you complete.
Generate and copy the JSON-LD code.
Paste it into the <head> section of the matching page. On WordPress, you can use a code-snippet plugin or your SEO plugin’s schema settings. (We handle this automatically on the sites we build.)
Validate it with Google’s free Rich Results Test to confirm it is error-free.

A few important rules

Only describe what is actually on the page. Schema must match visible content — do not add FAQ schema for questions that are not on the page, or review schema for reviews you do not display.
Put each schema type on its matching page. LocalBusiness on your contact or home page, Service on the relevant service page, Article on the blog post.
Keep it updated. If your hours, phone, or address change, update the schema too.

Want Schema Done Right Across Your Whole Site?

Adding structured data by hand is fiddly and easy to get wrong. We implement LocalBusiness, Service, FAQ, and review schema correctly across every page — part of how we help clients win rich results and rank locally.

Book a Free Consultation →Get Your Instant Marketing Report

Common Questions

Schema Markup FAQ

What is the difference between JSON-LD and other schema formats?

JSON-LD is a block of code you place in the page’s head that describes the page separately from the visible HTML. It is the format Google officially recommends because it is the easiest to add and maintain. Older formats like Microdata and RDFa mix the markup into your visible HTML, which is harder to manage. This tool generates JSON-LD.

Does schema markup guarantee rich results in Google?

No. Valid schema makes your page eligible for rich results, but Google decides when and whether to show them based on quality, relevance, and its own guidelines. Adding correct schema is a requirement for rich results, not a guarantee of them — but without it you cannot earn them at all.

Where do I add the schema code on my website?

Paste the generated JSON-LD into the head section of the specific page it describes. On WordPress you can use your SEO plugin’s schema feature or a code-snippet plugin. Make sure each schema type lives on its matching page — LocalBusiness on your contact or home page, Service schema on the service page, and so on.

How do I test if my schema is valid?

Use Google’s free Rich Results Test or the Schema.org Validator. Paste your code or page URL, and it will flag any errors or warnings. Always validate before relying on your markup, and re-check after any major site changes.