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Free Markup Calculator

Enter your cost and markup percentage to instantly see your selling price, profit, and true profit margin.

Your Numbers

Item cost ($)

Markup (%)

How much you add on top of cost.

Results

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Selling price

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Profit per item

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Profit margin

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Markup applied

Markup vs margin — they are not the same

This is the number-one pricing mistake business owners make. Markup is how much you add on top of your cost, while margin is profit as a percentage of the selling price. A 50 percent markup is only a 33 percent margin. Confusing the two quietly erodes your profit. This calculator shows you both at once so you always price with eyes open.

How to use the markup calculator

Enter your item cost — what you pay to make or buy the product.
Enter the markup percentage you want to apply.
Read your selling price, profit, and margin instantly. Adjust the markup until the margin looks right.

Want to work backward from revenue and cost instead? Use our profit margin calculator. Curious whether your marketing is profitable at that price? Try the marketing ROI calculator.

Pricing Right But Still Not Growing?

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Common Questions

Markup Calculator FAQ

What is the difference between markup and margin?

Markup is profit as a percentage of your cost; margin is profit as a percentage of your selling price. For example, a $50 item sold for $80 has a 60 percent markup but a 37.5 percent margin. They describe the same dollar profit from two different angles, and mixing them up is a common cause of underpricing.

How do I calculate selling price from markup?

Multiply your cost by one plus the markup percentage. For a $50 cost with a 60 percent markup: 50 × 1.60 = $80 selling price. This calculator does it instantly and also shows the resulting profit and margin.

What is a good markup percentage?

It varies widely by industry — retail often runs 50 to 100 percent, restaurants mark food up far higher, and services use their own logic. The right markup is one that covers all your costs (including overhead and marketing) and leaves the profit margin your business needs to grow.

Is this markup calculator free?

Yes, completely free with no signup. It runs in your browser, so your numbers stay private on your device.

Free Markup Calculator

Markup vs margin — they are not the same

How to use the markup calculator

Pricing Right But Still Not Growing?

Markup Calculator FAQ

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