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Create clean, properly tagged campaign URLs in seconds, so Google Analytics 4 can tell you exactly which channel every click and lead came from.
Build Your Link
Quick start. Pick a channel:
The page you want to send people to.
Where: google, facebook, newsletter
Type: organic, social, email, cpc, qr
The specific campaign, e.g. gbp-profile or spring-promo.
Your Tagged URL
Ready to use. Copy and share anywhere
Tip: keep your source and medium values lowercase and consistent. “Facebook” and “facebook” become two different sources in GA4.
A UTM link is a normal web address with a few short tags added to the end, like ?utm_source=google&utm_medium=organic&utm_campaign=gbp-profile. Those tags tell Google Analytics 4 exactly where a visitor came from. Without them, GA4 lumps traffic together and you are left guessing whether your leads came from your Google Business Profile, Facebook, an email, or an ad. With them, every click is labeled at the door.
If you run any marketing at all, UTM tagging is the single highest-leverage habit you can build. It is the foundation of real attribution tracking: knowing which channels actually produce customers so you can spend your budget where it works.
We set up GA4 the right way, tag every channel, and build you a clean monthly report that shows exactly which marketing produces leads. No more guessing.
Common Questions
utm_source (where the traffic comes from, like google or facebook), utm_medium (the type of traffic, like organic, social, email, or cpc), utm_campaign (the specific campaign name), and two optional ones: utm_term (for paid keywords) and utm_content (to tell apart different ads or links in the same campaign).
No. UTM parameters do not affect your SEO when used correctly on external links pointing to your site. Just never use them on internal links between your own pages, and set a self-referencing canonical tag on your pages (most SEO plugins do this automatically), so search engines treat the clean URL as the canonical version.
In GA4, go to Reports, then Acquisition, then Traffic Acquisition. You can break the report down by Session source / medium or Session campaign to see sessions and conversions for each tagged link. For deeper analysis, build a free-form Exploration with source/medium as rows and your key events as values.
For Google Ads linked to GA4, enable auto-tagging. Consistent UTMs can also help other reporting systems and serve as a fallback. GA4 generally prioritizes auto-tagged values when available. Test the complete URL and redirects before launch. The Google Ads preset in this builder fills in a consistent source and medium (google / cpc) for that purpose. For organic and owned channels like your Google Business Profile, social posts, email, and print QR codes, UTMs are the main way to label the traffic.
Yes. It is completely free with no signup, and it runs entirely in your browser. The URLs you build are never sent to or stored on our servers.
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