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Part 1: The View From Inside

Which Part Is Costing You Work?

You do not have to read this book front to back. You have to read it in the order of what is costing you work.

Five yes-or-no questions about last month. Each no points at a chapter.

The router.

Answer each question yes or no, honestly, about the last month, not about how things are supposed to work. Then hand your phone to whoever answers your phone and have them answer too.

Worksheet, Chapter 2

Which Part Is Costing You Work?

Saves on this device as you go. Nothing is sent to us.

Answer each question yes or no, honestly, about the last month, not about how things are supposed to work.

When a stranger searches your trade and your town on a phone, do you show up on the map or the first screen of results?
Me: yes or no
Whoever answers the phone: yes or no
ChapterChapter 4
Would a stranger who finds you see recent reviews, answered, and photos from this year?
Me: yes or no
Whoever answers the phone: yes or no
ChapterChapter 6
Can a stranger reach you with one thumb: a number that dials when tapped, a form that actually arrives, a booking button that works?
Me: yes or no
Whoever answers the phone: yes or no
ChapterChapter 8
Does a new inquiry that comes in at night or on a weekend get a reply within the hour?
Me: yes or no
Whoever answers the phone: yes or no
ChapterChapter 9
Can you say, by your own count, where last month’s inquiries came from and which of them became booked work?
Me: yes or no
Whoever answers the phone: yes or no
ChapterChapter 11

The Chapter column is where to start if the answer is no.

If you answered no to more than one, go to Chapter 3 first.

Clear everything on this worksheet?

Where this goes next.

The router tells you where you think the trouble is. Chapter 3 shows you how to check it from the outside, in about fifteen minutes, the way your customers see it.

Five questions tonight. Then the 9 PM Test.

The free online presence report is the one thing in the book we ask you to let us run: the outside view of your listing, your details, your reviews, your speed and the map.

Prefer to talk? Call or text (217) 724-8153 or email ryan@elevatedideas.com.

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