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Create valid JSON-LD structured data for your business, services, articles, and FAQs. Structured data helps describe your content to search engines. Some eligible schema types may support enhanced search appearances, but results are not guaranteed. Google no longer displays FAQ rich results.
Build Your Schema
Your JSON-LD
Paste this into the <head> of your page
After adding schema to your page, validate it with Google’s Rich Results Test before you rely on it.
Schema markup (also called structured data) is a small block of code in the JSON-LD format that you add to a web page. It does not change how the page looks. It simply describes the page to search engines in a language they understand perfectly. That extra clarity is what makes some eligible types, such as a local business or a product, able to show enhanced results like star ratings and business hours. Google decides when to show them, results are not guaranteed, and it no longer displays FAQ rich results.
For local businesses, the most valuable types are LocalBusiness schema (your name, address, phone, and hours), Service schema (what you offer), Article schema (for blog posts), and FAQPage schema (which describes the questions and answers already on the page). FAQ content can help visitors find answers to common questions. Google no longer displays FAQ rich results in Search, so adding FAQ schema should not be expected to create dropdowns or guarantee a search enhancement. This generator builds clean, valid JSON-LD for all four.
Adding structured data by hand is fiddly and easy to get wrong. We implement LocalBusiness, Service, FAQ, and review schema correctly across every page. It’s part of how we help clients describe their business to search engines and rank locally.
Common Questions
JSON-LD is a block of code you place in the page’s head that describes the page separately from the visible HTML. It is the format Google officially recommends because it is the easiest to add and maintain. Older formats like Microdata and RDFa mix the markup into your visible HTML, which is harder to manage. This tool generates JSON-LD.
No. Valid schema makes your page eligible for rich results, but Google decides when and whether to show them based on quality, relevance, and its own guidelines. Adding correct schema is a requirement for rich results, not a guarantee of them, but without it you cannot earn them at all.
Paste the generated JSON-LD into the head section of the specific page it describes. On WordPress you can use your SEO plugin’s schema feature or a code-snippet plugin. Make sure each schema type lives on its matching page: LocalBusiness on your contact or home page, Service schema on the service page, and so on.
Use Google’s free Rich Results Test or the Schema.org Validator. Paste your code or page URL, and it will flag any errors or warnings. Always validate before relying on your markup, and re-check after any major site changes.
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